How to Get Customers to Leave Google Reviews

It's long been known that what customers have to say about your business concern carries more weight than what you have to say well-nigh your business, no matter how great your services or how genuine your messaging may be. And knowing how much value consumers place into customer reviews, Google has factored them into its local ranking algorithm—not merely the quantity, only the quality of those reviews.

So Google reviews impact your power to acquire new customers not only through your reputation, just also through your rank. And that'due south why we're going to cover 17 effective strategies you tin put into identify to get a steady stream of positive Google reviews coming in about your business. We'll cover:

• The importance and bear on of Google reviews specifically.
• The all-time and almost efficient ways to get more Google reviews.
• Examples of these strategies with sample text and then that yous're not starting from scratch.

So if y'all're looking to boost your reputation, rank, and ultimately your acquirement, keep reading for these Google review pro tips.

The benefits of more than Google business reviews

A Google review may exist a quick and simple process, but the benefits are ongoing. The more people you can get to get out a Google review for your business, the more you'll be able to accomplish in the way of concern objectives. If you lot're not yet placing emphasis on Google business organisation reviews, at present's the fourth dimension to change that and prioritize it in your local marketing strategy. Here are some facts and stats to back this up:

• More than reviews, more than leads
  Did yous know that 88% of consumers trust online reviews as much as personal recommendations? Edifice up your reviews builds up the likelihood that a Google searcher will engage with your business upon finding it.
• More positive reviews, more than purchases
  Consumers inquiry and read reviews before making purchase decisions. In fact, they read a minimum of 10 reviews before feeling confident in making a decision. The more Google customer reviews you have, the more than likely a purchase is to be made.
• Higher reviews, college rank
  Google rewards businesses that accept frequent and positive reviews. They are a definite local SEO ranking gene, as confirmed past Google itself.

Data source

• Lots of reviews, lower costs
  At that place are no fees to leave reviews or to answer to them. Positive endorsements for your business organisation on your Business organization Profile serve as gratuitous Google advertizement for your business organization on the world'southward most trusted platform.

The initial requirements for obtaining Google reviews

A very important thing to note hither is that in order to get Google reviews, a few things need to be in place:

1. Yous need to know Google's policies
   You must follow Google's Terms of Service when soliciting reviews. This means you should non offer any rewards and should ask your customers whether they seem to have had a positive or negative feel.
2. Your concern needs to exist a "Identify" on Google Maps.
   This will requite you a Google Business Profile on which customers can exit reviews.
3. You need to have your Google Business concern Contour verified.
   Creating a listing on Google Maps (which automatically creates a Concern Profile) does not give you control over that listing. You need to create a Google My Business concern account and verify ownership of your Business Profile through that account.

The steps to create a Google Maps listing and verify it through Google My Business concern are here.

These steps are crucial because not only are they prerequisites to the strategies below, but they besides permit you to respond to and manage the influx of reviews you'll be getting in one case you implement the tactics in this mail service.

How to get more Google reviews

Alright, now that you know the impact of Google reviews on your reputation and ranking, and accept the verified Concern Profile through which to manage them, it'south time to get more of 'em. These 17 strategies beneath will aid you to do simply that.

i. First, know the process

It takes about a minute for a customer to write a Google review. Easy enough, right? Well, in that location's a process to get there. The customer has to:

1. Open up Google Maps
2. Search for your business concern
3. Click on it to pull upwardly your Google Business organization Contour
4. Scroll downwardly to the reviews department in your profile
5. Click write a review

Customer: You have been amazing. How can I exit y'all a review?

Would you rather take to say:

A Google review would be great! Simply search for us on Google Maps and when you pull up our listing, curlicue downwardly to the review section and at that place will exist a push button in that location to write a review.

Or

A Google review would be bang-up! Just go to our website and at that place's a link right there to practise information technology.

ii. Create a Google review link shortcut

Your customer has to go online to write the review, regardless, so create a review shortcut link and put it on your website.

Go to your Google My Business account, click the Home tab, and discover the "Get your starting time review" (or "Get more reviews") card. Click "Share review form" and copy the link to your clipboard.

You'll run across this:

3. Shorten your review shortcut

It's easy enough to drop this link into a push button on your website or hyperlink information technology through shorter anchor text. Simply there are plenty of offline methods of getting Google reviews for which this eye sore of a string volition not work. Thankfully, there are costless link shorteners out there like bitly.com through which you can shorten and even customize your review link.

Okay, now that y'all've got a overnice and clean review shortcut link, it's time to look at various means to present this link to customers to get more Google reviews for your local business organization.

4. Link out to your Google reviews folio from your website

If a customer wants to leave a review for your business, the first place they're probably going to look is your website. Provide a clear and clutter-costless call to activity that is intuitively easy to detect, as with the example below:

In this instance, clicking on "hither" takes the user directly to the review department of the abode inspector'due south Google Business Contour which lives in the SERP.

5. Create a Google reviews page on your website

While the above method works, an even meliorate one is to dedicate a full website page to Google reviews (or reviews in general), attainable from your main navigation bill of fare. The page should incorporate both a CTA to write a review but also include existing reviews. These not just encourage prospects to go a customer, merely also give that added inspiration for an existing customer to leave a review.

Y'all tin can populate your reviews page via screenshots, just ideally, you desire them to be in text grade. The reason for this is that reviews are often keyword-rich, and then including them on your website in a manner that Google'due south crawlers can "read" makes for a great small-scale business organisation SEO strategy.

That being said, you may want to come up with a template where you can copy and paste the text in. There are as well platforms and plug-ins that let you to aggregate your Google reviews onto your website automatically.

6. Include a Google review CTA in your footer

In improver to or instead of having a designated page for Google reviews (or reviews in general) on your website, you may also want to include it in your website footer. This way, you don't have to worry almost deciding where or where not to include the CTA. The beneath example uses images, merely ballast text will do just fine.

7. Create "leave usa a review" cards

This is an offline method of getting more Google reviews, for which your shortcut link from #three comes in handy. Accept physical cards made up that says something to the effect of:

"Review United states of america on Google! Your Google review helps others who need our services to find our business. Plus, your feedback equips us to continue serving you best. Have a minute to rate and review us at bit.ly/WordStreamreview. Give thanks you!"

eight. Ask for Google reviews in person

Having a good conversation with a customer in your shop? Just finished a solid support call in which the customer felt eternally grateful? In your interactions with clients, at that place are many opportunities to ask for Google reviews. Here are some scenarios and examples of asking for reviews:

• "I'm so glad to hear how happy you are with our business. Hey, if you wanted to leave that in a Google review, y'all'd help a lot more people like yourself to notice us. "
• "This feedback is super helpful. You know what would be awesome is if yous shared that feedback online for other customers to see."
• "I'm so happy nosotros could help you. If you wouldn't mind sharing a sentence or two in a Google review, that would help u.s.a. a ton."

And then you have that compact little carte that has the link on it, or a link to your review page on your website that makes it easy peasy for them.

ix. Emphasize to customers how quick and easy information technology is

So past now, yous know how easy it is to leave a Google review, but your customers may non. Plus, review author's block is a thing. An exuberant or long-time client may accept a hard time distilling everything they love virtually your business into one review. And and so there are those who have a difficult fourth dimension articulating what's on their mind. And then when you're encouraging a review, information technology might be helpful to:

• Tell them they can leave a star rating without writing annihilation (if applicative).
• Remind them that if they practice write, the review need but be one or two sentences.
• Utilise terminology similar "exit a review" or "drop a quick review" instead of "write a review," as it might feel less cumbersome.

x. Run a Google review electronic mail entrada

Whether via personalized messages or a larger blanket campaign, email marketing is another effective manner to get more Google concern reviews. Just be clear in your ask—don't try to sugar coat it, shell around the bush, or coerce customers into leaving a review. There's nothing wrong with asking them to exercise something that will assistance other future customers make informed decisions. Plus, when you have happy customers, yous'd be surprised at how willing they are to write a review. Equally long as the process is clear and you lot make information technology fast and easy to practice, yous're probable to become warm responses to your request.

Fact: 86% of consumers are willing to write a review.

11. Include Google review opportunities in surveys

Asking your customers for their feedback lets them know that y'all value what they have to say and have their best interests in mind. If you've gotten someone to make full out a poll or survey, they're already in the proper mindset. See if y'all tin can accept advantage of their momentum past asking them to review your business on Google while they're at it.

12. Ask for reviews on social media

Social media platforms are dandy for conversational marketing and transparency. Mail service a screenshot of your best review and enquire your customers to leave their own feedback (including your clean and uncomplicated Google review shortcut link). Remind your followers that this is an opportunity for them to introduce someone else only similar them to the benefits they feel from working with your business.

Platforms like Facebook accept their ain review system, so keep this in mind when reaching out in this regard.

thirteen. Get Google reviews from vendors and partners

Vendors and partners may not be customers, but they can attest to what it's like to work with you on a regular basis. They also might be more willing to go out a Google business review if you write i for their concern first.

14. Reply to your existing Google reviews

When you respond to your customers' Google reviews, you are letting new potential reviewers know that you listen to customer feedback and that it's worth their time to write their ain review. There are two ways in which responding to reviews tin get you more reviews.

• Positive reviews:Being specific, timely, and grateful in your responses to positive reviews will beget more than positive reviews.
• Negative reviews:Responding promptly and politely to negative reviews and actually resolving the consequence tin can ofttimes outcome in the conversion of a negative review into a positive one.

Among consumers that read reviews, 97% read businesses' responses to reviews.

15. Create a Google review instruction video

Even with a shortcut link, some customers might still be more probable to write a review if they see what the process looks like. In this case, creating a quick video on how to exit a Google review for your business may be only what you need. And with today's tools and technology, DIY at-domicile marketing videos are easier than always. Hither'due south an example from a home security supplier:

16. Include your Google review link in your email signature

Adding a link to review your business concern on Google in your email signature is a nifty way to ask for more than Google reviews without really asking! Something like:

• Have we helped you? Help others to find us past leaving a Google Review!
• Happy with [Business concern Proper name]? Leave a review here.
• Allow others know about [Business organisation Name].

This tin can exist particularly constructive if you lot communicate on a daily ground with clients via e-mail.

Examples of asking for Google client reviews

Coming up with the words to really enquire for a Google review can sometimes be hard, so hither are some basic phrases you tin utilise for starting points or inspiration:

• Reviews on Google help us to help more people like yous. When you lot take a minute, please share your feedback about our business!
• Got a minute to review united states on Google? Nosotros'd love to get your feedback.
• Thank you for choosing our concern! Allow us know how we're doing by dropping us a quick Google review!
• We appreciate your input! Help us continue providing the all-time service by posting a review on Google.
• Go out usa a quick review on Google! This helps people who demand our assistance to find usa.

How to leave Google reviews (without the shortcut link)

While your shortcut link turns writing Google reviews into a i-stride process, it's even so good to know the steps but to have all of your bases covered. Plus, yous may desire to leave reviews for other local businesses in your customs who may not accept the shortcut link. So here's how to do it:

How to leave a Google review on mobile

1. Become to the Google Maps app
2. Search for the business proper noun
3. Tap on the listing
4. Tap the "Reviews" tab in the list.
5. You'll see a "Rate and review" department where you tin can give the business a star rating. In one case you select the star rating, you'll take the option to write a review about the experience.

How to get out a Google review on desktop

1. Get to Google.com/maps
2. Search for the concern name
3. Click the list
4. Coil down to "Review summary"
5. Click on "Write a review"

Alternatively, you can click on the star rating direct below the business's listing title. This will take y'all directly to the review pane, which has an option to write a review.

For either of these methods, you will be asked to charge per unit the business from 1 to v stars. You tin can add comments or fifty-fifty images of the location and offerings (provided they bide by Google's review posting guidelines). And so, to publish, you'll simply need to click "Post."

Brand Google business organisation reviews a habit

The fact is, consumers trust what other consumers accept to say. In fact, many people feel that reviews posted by strangers are just as reliable as personal recommendations. Employ that to your advantage. Make a habit of request your customers to review your business concern on Google. As long every bit yous brand it every bit easy as possible to exercise, you are likely to get more Google business organisation reviews showing up on your list and therefore reaping all of the ranking, reputation, and revenue benefits it has to offer.

To sum information technology all up, here are the xvi best ways to get more than Google reviews:

1. Make certain you have a verified Google Business Profile
2. Tell customers how to do information technology
3. Link out to your profile from your website
4. Create a brusk and clean Google review link shortcut
5. Have a reviews page on your website
6. Include a Google review CTA in your footer
7. Create "leave us a review" cards
8. Ask in person
9. Emphasize how easy information technology is
10. Run a Google review email campaign
11. Include review opportunities in surveys
12. Ask your social media followers to review your business
13. Request reviews via social media posts
14. Include your review link in your email signature
15. Respond to existing reviews
16. Create an explainer video.

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Source: https://www.wordstream.com/blog/ws/2020/09/16/get-more-google-reviews

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