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Disney cuts ties with PewDiePie, YouTube's superlative star, over anti-Semitic clips
Disney has cut ties with YouTube's nearly pop star later he posted a series of videos featuring anti-Semitic clips and messages.
PewDiePie has 53 million subscribers on YouTube, is part of original content network YouTube Red, and is affiliated with Disney's MakerStudios brand, where he has his own network. But that latter relationship is now over after the Wall Street Periodical uncovered nine videos in which the Swedish star — real name Felix Kjellberg — posted anti-Semitic clips or Nazi-related images.
Three videos published in January take since been removed from the aqueduct. They included 1 skit in which Kjellberg paid a Sri Lanka-based group of men to agree up a sign that read "Death to All Jews," while another featured a prune of a man dressed as Jesus proverb that "Hitler did absolutely nothing incorrect." Kjellberg used freelance task finding site Fiverr for both clips. He argued that he wasn't serious with either and instead wanted to show the things people will do for coin.
Maker Studios, which was acquired by Disney in 2014, told the Wall Street Journal that it would end its association with him.
"Although Felix has created a following by beingness provocative and irreverent, he clearly went too far in this example and the resulting videos are inappropriate," a spokesperson said.
Information technology'south worth noting that YouTube removed advertising from one of the videos, but information technology did not take activity against others nor did it remove any of the videos.
A YouTube representative didn't reply to a request for comment.
Writing on his Tumblr blog, Kjellberg — who rose to popularity cheers to videos virtually gaming and pranks — said the purpose of the examples was "to prove how crazy the modernistic world is, specifically some of the services available online."
"I picked something that seemed absurd to me—That people on Fiverr would say anything for 5 dollars," he added. "I think it'due south important to say something and I want to make ane thing clear: I am in no way supporting any kind of hateful attitudes."
"I make videos for my audience. I call up of the content that I create as entertainment, and not a identify for any serious political commentary. I know my audience sympathise that and that is why they come to my channel. Though this was not my intention, I understand that these jokes were ultimately offensive," he continued.
Despite his words, neo-Nazi blog The Daily Stormer has latched on to the videos calling Kjellberg "our guy."
These incidents underline the fractions betwixt traditional planned media and the YouTube-ification of media which grants anyone with a camera the chance to become an influencer. While Kjellberg argues that his content is apolitical, his huge audience, the largest of any channel of YouTube, brings with information technology a certain level of responsibility on content and messages. That's particularly truthful given the big number of children and young people who watch YouTube, and in particular his channel, and may lack the kind of historical context and understanding that Kjellberg assumes them to accept.
Ultimately, stars like Kjellberg don't need MakerStudios — the beauty of YouTube is that independent content tin be without major backers — so information technology'll be interesting to see whether he tones downward his videos in the future (unlikely) and whether big brands similar MakerStudios manage their independent stars differently going forward (possible).
Last yr, Warner Brothers was fined for declining to adequately disclose payments to YouTube stars like PewDiePie. The star hitting dorsum at media for what he called sensationalizing of the incident, which took place in 2014.
"Yes, I could have disclosed information technology better. I could have put it in a higher place the fold… Basically, all these news manufactures are using me as a clickbait, putting my proper name to shame when I didn't fifty-fifty exercise anything wrong," he said.
Source: https://techcrunch.com/2017/02/13/disney-pewdiepie-makerstudios/
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